Search engine optimisation is optimising the organic search results (also known as natural search results) for your web pages on keywords that are significant to you. Which keywords are significant? The answer is provided by aspects such as search volume, relevance and conversion potential.

Top positions on the right keywords generate a significant increase in the volume of relevant traffic to your website. The more relevant the visitor, the higher the probability of conversion.

Why MAXXON online marketing?
For a professional outsourcing of your search engine optimisation itinerary that takes into account the latest developments in the Google search algorithm, we are the right party.

A search engine optimisation itinerary at MAXXON consists of the following main lines:

• a keyword analysis that does not only consider search volume, relevance and conversion potential, but also the sensitivity of competition
• the creation of an optimisation report that goes into a detailed description of the necessary actions with regard to site’s technology, structure and set-up of the internal links
• the creation of an optimisation report to improve the textual content and meta tags of your web pages. We can also take care of writing the optimised textual content and meta tags
• an analysis of the existing link profile of your website including advice on how to optimise and expand the profile. We can also take care of the execution of the optimisation and expansion itinerary
• an analysis of your business listings in Google Maps and the presence of your shop and products in Google Shopping. The advice resulting from this analysis, we can tackle together with you

A search engine optimisation partnership with MAXXON characterises itself by continuity, creativity and a well-structured, results-driven approach. Contact us now to receive a full explanation of our method and/or to obtain a customised quote.

Search engine optimisation in a nutshell
The following points play a prominent role in search engine optimisation:

• the technology and structure of your website
• the internal link structure of your website
• the textual content of your web pages (including images and videos)
• the so-called meta tags of your web pages
• links from external websites to your website, also called link building
• your presence in Google Maps and Google Shopping

In addition to optimising the results of your web pages in 'The Internet' (Google homepage), the Google categories 'Images', 'Videos', 'Maps' and 'Shopping' offer many opportunities as well. By paying attention to your images, your videos, Google Maps and Google Shopping in a thoughtful manner, the number of relevant visitors to your website will increase. The results from 'Images', 'Videos', 'Maps' and 'Shopping' are highly integrated within "The Internet" (the Google homepage). In other words, optimising your images, your videos, Google Maps and Google Shopping is a necessity.

A term commonly used for organic search results is ''unpaid'' search results. In our view, this is a misleading term. The discipline search engine optimisation also faces costs and revenues. Search engine optimisation is an online marketing discipline for which Return On Investment (ROI) can (ideally “must”) be the guiding principle as well. For nonprofit organisations it is of utmost importance to determine other Key Performance Indicators (KPI's) than ROI before the start of the optimisation itinerary.